The 22 Irrefutable Laws of Advertising (And When to Violate Them) |
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| Author:
| Newman, Michael |
| Foreword by:
| Isherwood, Bob |
| ISBN: | 978-0-470-82106-0 |
| Publication Date: | May 2004 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $34.95 |
Book Description:
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A breakthrough guide to the universal principles underlying great advertising Written by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter features numerous illustrations, case studies and vignettes, and reproductions of print ads and TV commercial stills. Michael Newman (Palm...
More DescriptionA breakthrough guide to the universal principles underlying great advertising
Written by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter features numerous illustrations, case studies and vignettes, and reproductions of print ads and TV commercial stills.
Michael Newman (Palm Beach, Australia) is a former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. While at Saatchi, he was Australia's most awarded creative director.