The 50 Plus Market Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies |
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Author:
| Stroud, Dick |
ISBN: | 978-0-7494-4939-1 |
Publication Date: | Mar 2007 |
Publisher: | Kogan Page, Limited
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Book Format: | Paperback |
List Price: | USD $37.99 |
Book Description:
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Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological and economic changes affecting consumer habits of the 50-plus market.
Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological and economic changes affecting consumer habits of the 50-plus market.