The Aging Consumer |
|
| Editor:
| Drolet, Aimee
Yoon, Carolyn |
| Series title: | Marketing and Consumer Psychology Ser. |
| ISBN: | 978-0-367-36094-8 |
| Publication Date: | Oct 2020 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $140.00 |
Book Description:
|
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.