The Alignment Factor Leveraging the Power of Total Stakeholder Support |
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| Author:
| Van Riel, Cees B. M. |
| ISBN: | 978-1-136-44546-0 |
| Publication Date: | Mar 2012 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $79.95USD $190.00USD $190.00 |
Book Description:
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The importance of creating a favourable impression is vitally important for businesses, if they are to achieve strategic goals.
Using cases from companies such as Google, Unilever and Barclays, Van Riel provides practical insights on how to implement communication techniques which will build a corporate strategy and an image of trust for an organization. This book will also help communication individuals to identify and understand external forces which can have an impact on...
More Description
The importance of creating a favourable impression is vitally important for businesses, if they are to achieve strategic goals.
Using cases from companies such as Google, Unilever and Barclays, Van Riel provides practical insights on how to implement communication techniques which will build a corporate strategy and an image of trust for an organization. This book will also help communication individuals to identify and understand external forces which can have an impact on company operations, making it useful reading for students of public relations and reputation management.