The Audience and Business of YouTube and Online Videos |
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| Editor:
| Ha, Louisa |
| Contribution by:
| Ha, Louisa
Abuljadail, Mohammad
Bi, Nicky Chang
Fisher, Alyssa
Joa, Claire Youngnyo
Kim, Kisun
Wen, Xiaoli
Zhang, Fiouna Ruonan |
| Series title: | Lexington Studies in Communication and Storytelling Ser. |
| ISBN: | 978-1-4985-7650-5 |
| Publication Date: | Aug 2020 |
| Publisher: | Lexington Books/Fortress Academic
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| Book Format: | Paperback |
| List Price: | USD $44.99 |
Book Description:
|
This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.
This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.