The Big End of Town Big Business and Corporate Leadership in Twentieth-Century Australia |
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| Author:
| Fleming, Grant
Merrett, David
Ville, Simon |
| ISBN: | 978-0-511-48156-7 |
| Publication Date: | Sep 2009 |
| Publisher: | Cambridge University Press
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| Book Format: | Digital (delivered electronically) |
| List Price: | USD $165.00 |
Book Description:
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The Big End of Town, first published in 2004, is a proper business history of twentieth-century Australia and traces the evolution of large business enterprises in Australia. It delves into why the market leaders became the major players, examines what was crucial to their success, and their roles in leading the Australian economy.
The Big End of Town, first published in 2004, is a proper business history of twentieth-century Australia and traces the evolution of large business enterprises in Australia. It delves into why the market leaders became the major players, examines what was crucial to their success, and their roles in leading the Australian economy.