The Blackwell Encyclopedia of Management, Marketing |
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| Editor:
| Littler, Dale |
| Series title: | Blackwell Encyclopaedia of Management Ser. |
| ISBN: | 978-1-4051-6397-2 |
| Publication Date: | Feb 2008 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley-Blackwell |
| Book Format: | Digital online |
| List Price: | USD $185.00 |
Book Description:
|
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.