The Bloomberg Way A Guide for Journalists |
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| Author:
| Sondag, Jennifer
Grueskin, Bill
Micklethwait, John
Addison, Paul |
| Series title: | Bloomberg Ser. |
| ISBN: | 978-1-119-27234-2 |
| Publication Date: | Jun 2017 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Bloomberg Press |
| Book Format: | Online resource |
| List Price: | USD $45.00 |
Book Description:
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Learn best practices from the most trusted name in business and financial reporting
The Bloomberg Way is the journalist's guide to covering business, finance and the economy, with authoritative guidance from the editor-in-chief and senior editors of Bloomberg. As the lines between objectivity and opinion become increasingly blurred, the new edition of the Bloomberg Way shows you how to be the first to publish print and multimedia content with accuracy and...
More Description
Learn best practices from the most trusted name in business and financial reporting
The Bloomberg Way is the journalist's guide to covering business, finance and the economy, with authoritative guidance from the editor-in-chief and senior editors of Bloomberg. As the lines between objectivity and opinion become increasingly blurred, the new edition of the Bloomberg Way shows you how to be the first to publish print and multimedia content with accuracy and journalistic integrity. The authors walk through the best-practice reporting, writing and editing processes followed by this elite, global journalistic organization.
You'll learn how to work effectively in a highly competitive real-time news environment where every second matters. The book offers expert tips for taking a story from pitch to publication, along with discussion of journalistic principles including fairness, transparency, sourcing, libel, privacy and ethics. The Bloomberg Way describes essential guidelines for producing content for print, broadcast and web audiences. Topics include interviewing techniques, clarity and precision in writing and editing, compelling headlines and leads, the marriage of words and data in stories, effective charts and graphs, how to appear on television, writing for the web, and more. Each topic is accompanied by how-to examples and showcases useful functions from the Bloomberg Terminal.
The Bloomberg Way also shows you how to collaborate with colleagues across platforms to report and present stories about:
- The stock, bond, commodity and currency markets.
- Companies, including earnings, mergers, debt, product strategy and managementms changes.
- Economies and their intersection with government and politics.
The Bloomberg Way is the definitive book for any journalist or media specialist who needs to know how one of the world's leading news organizations covers news about business, finance and the economy.