The Business of Ecommerce From Corporate Strategy to Technology |
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| Author:
| May, Paul |
| Series title: | Breakthroughs in Application Development Ser. |
| ISBN: | 978-0-511-58491-6 |
| Publication Date: | Jun 2021 |
| Publisher: | Cambridge University Press
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| Book Format: | Digital download and online |
| List Price: | USD $225.00 |
Book Description:
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he Business of Ecommerce provides a guide to the types of business that companies can conduct over the Web, and it explains how they can go about building systems to support these initiatives. Business and technology decision-makers will learn all they need to know about the entire field of Ecommerce. Paul May combines his experience as a consultant to blue chip companies with his experience with startups and presents the best of what the two cultures have to offer. While other books...
More Descriptionhe Business of Ecommerce provides a guide to the types of business that companies can conduct over the Web, and it explains how they can go about building systems to support these initiatives. Business and technology decision-makers will learn all they need to know about the entire field of Ecommerce. Paul May combines his experience as a consultant to blue chip companies with his experience with startups and presents the best of what the two cultures have to offer. While other books attempt to provide tour of what is on the Internet, this book is a practical tool to help businesses exploit it. It empowers the decsion-maker to make better use of the opportunities of Ecommerce.