The Business of Membership Organizations

The Business of Membership Organizations is an authoritative, insider's perspective on strategic thinking for leading a membership organization or association. Featuring CEOs and Presidents from leading organizations, this book provides a broad yet comprehensive overview of the challenges unique to leadership of an industry association or social cause. From establishing financial and organizational goals to attracting new members, these leaders articulate the finer points of...
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The Business of Membership Organizations is an authoritative, insider's perspective on strategic thinking for leading a membership organization or association. Featuring CEOs and Presidents from leading organizations, this book provides a broad yet comprehensive overview of the challenges unique to leadership of an industry association or social cause. From establishing financial and organizational goals to attracting new members, these leaders articulate the finer points of stewardship in their various specialties and provide insight on what it takes for an organization to become known as a leader in its arena. The authors focus on what it takes to build a solid reputation, hitting on the importance of strategic marketing, meeting and exceeding member needs, and constantly striving for innovation. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the minds powering major associations and social movements today, as the experts explore what it takes to build and sustain a successful membership organization. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Red Cavaney, Presidentand Chief Executive Officer, American Petroleum Institute - "Association Management: Vision and Leadership" 2. Ken Wasch, President, Software & Information Industry Association (SIIA) - "Setting Yourself Apart" 3. Robert W. Holleyman II, President and Chief Executive Officer, Business Software Alliance - "Alignment and the Global Trade Association CEO" 4. Ingrid Newkirk, Co-Founder and President, People for the Ethical Treatment of Animals - "Successfully Fighting for Your Cause" 5. Stephen Swid, Chairman and Chief Executive Officer, SESAC Inc. - "Showing Strength and Putting up a Fight"