The Business of Research RCA and the VideoDisc |
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| Author:
| Graham, Margaret B. W. |
| Contribution by:
| Galambos, Louis
Gallmam, Robert |
| Series title: | Studies in Economic History and Policy: USA in the Twentieth Century Ser. |
| ISBN: | 978-0-521-36821-6 |
| Publication Date: | Jan 1989 |
| Publisher: | Cambridge University Press
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| Book Format: | Paperback |
| List Price: | USD $31.99 |
Book Description:
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The introduction of the VideoDisc represented RCA's ill-fated effort to recapture innovation-based leadership after a decade of successors to David Sarnoff who attempted corporate growth through unrelated diversification and acquisition.
The introduction of the VideoDisc represented RCA's ill-fated effort to recapture innovation-based leadership after a decade of successors to David Sarnoff who attempted corporate growth through unrelated diversification and acquisition.