The Cambridge Handbook of Consumer Psychology |
|
| Author:
| Lamberton, Cait
Rucker, Derek D.
Spiller, Stephen A. |
| Series title: | Cambridge Handbooks in Psychology Ser. |
| ISBN: | 978-1-009-24396-4 |
| Publication Date: | Apr 2023 |
| Publisher: | Cambridge University Press
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| Book Format: | Paperback |
| List Price: | USD $74.99 |
Book Description:
|
This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.
This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.