The Commercialisation of Sport |
|
| Editor:
| Slack, Trevor |
| Series title: | Sport in the Global Society Ser. |
| ISBN: | 978-0-7146-5021-0 |
| Publication Date: | Jan 2003 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $230.00 |
Book Description:
|
Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book fills that significant gap in the literature by examining five different essential aspects of the commercialisation of sport.
Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book fills that significant gap in the literature by examining five different essential aspects of the commercialisation of sport.