The Construction of Preference |
|
| Editor:
| Lichtenstein, Sarah
Slovic, Paul |
| ISBN: | 978-0-511-24438-4 |
| Publication Date: | Jan 2006 |
| Publisher: | Cambridge University Press
|
| Book Format: | Digital download and online |
| List Price: | USD $129.00 |
Book Description:
|
When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.
When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.