The Denny's Story How a Company in Crisis Resurrected Its Good Name |
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| Author:
| Adamson, Jim
McNatt, Rosemary Bray
McNatt, Robert |
| ISBN: | 978-0-471-36957-8 |
| Publication Date: | Feb 2000 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $39.95 |
Book Description:
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In 1995 Denny2s Restaurants paid out $54 million in damages to almost 300,000 customers who sued the company for racist practices. In 1998, Fortune magazine ranked Denny2s #2 in its list of "The Best Companies for Asians, Black, and Hispanics.
In 1995 Denny2s Restaurants paid out $54 million in damages to almost 300,000 customers who sued the company for racist practices. In 1998, Fortune magazine ranked Denny2s #2 in its list of "The Best Companies for Asians, Black, and Hispanics.