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The Designing for Growth Field Book

A Step-By-Step Project Guide

The Designing for Growth Field Book( )
Author: Liedtka, Jeanne
Ogilvie, Tim
Series title:Columbia Business School Publishing Ser.
ISBN:978-0-231-54754-3
Publication Date:Apr 2019
Publisher:Columbia University Press
Book Format:Ebook
List Price:USD $18.99
Book Description:

Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.



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