The Development of Marketing Management The Case of the USA C.1910-1940 |
|
| Author:
| Usui, Kazuo |
| Series title: | The History of Retailing and Consumption Ser. |
| ISBN: | 978-0-7546-0606-2 |
| Publication Date: | Sep 2008 |
| Publisher: | Ashgate Publishing Company
|
| Book Format: | Hardback |
| List Price: | USD $124.95 |
Book Description:
|
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.