The Direct to Consumer Playbook The Stories and Strategies of the Brands That Wrote the DTC Rules |
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| Author:
| Stevens, Mike |
| ISBN: | 978-1-3986-0542-8 |
| Publication Date: | May 2022 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | USD $32.99 |
Book Description:
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Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.
Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.