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The Disney Apprentice

Lessons Learned from Inside Disney

The Disney Apprentice( )
Author: Shields, Chuck
Editor: McLain, Bob
Foreword by: Sklar, Marty
Afterword by: Bainum, Stewart
ISBN:978-1-68390-003-0
Publication Date:May 2016
Publisher:Bob McLain Media
Imprint:Theme Park Press
Book Format:Paperback
List Price:USD $17.95
Book Description:

From his start as a submarine captain in Disneyland during the summer of 1967, until his final years with Disney as a vice president of Imagineering, Chuck Shields discovered the methods behind the magic. In his long-awaited book, he tells you how to put those methods to work for your organization.

Book Details
Author Biography
Shields, Chuck (Author)
Marty Sklar was born Martin Adrian Sklar in New Brunswick, New Jersey on February 6, 1934. In 1955, he was editing The Disneyland News, the theme park's 10-cent newspaper. He graduated from U.C.L.A. in 1956 and returned to Disneyland to work in its publicity department. He soon became Walt Disney's chief ghostwriter for publicity materials, dedications, souvenir guides, speeches, slogans, presentations, and short films. Sklar was assigned to work on the Ford Pavilion at the 1964 World's Fair in New York, where the Disney company was designing exhibits and attractions. He eventually became the principal creative executive of the company's Imagineering unit. He retired in 2009, but maintained his connection to the company. His autobiography, Dream It! Do It: My Half-Century Creating Disney's Magic Kingdoms, was published in 2013. In 2016, he became the only cast member to have attended the openings of all 12 Disney parks worldwide. He died on July 27, 2017 at the age of 83.

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