The Dutch Republic and the Birth of Modern Advertising |
|
| Author:
| der Weduwen, Arthur
Pettegree, Andrew |
| Series title: | Library of the Written Word / Library of the Written Word - the Handpress World Ser. |
| ISBN: | 978-90-04-41380-1 |
| Publication Date: | Feb 2020 |
| Publisher: | BRILL
|
| Book Format: | Hardback |
| List Price: | USD $174.00 |
Book Description:
|
In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society.
In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society.