The Dynamics of Persuasion Communication and Attitudes in the Twenty-First Century |
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| Author:
| Perloff, Richard M. |
| Series title: | Routledge Communication Ser. |
| ISBN: | 978-0-429-58746-7 |
| Publication Date: | Jul 2020 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $110.00USD $1040.00USD $1040.00 |
Book Description:
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Now in its seventh edition, The Dynamics of Persuasion continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. This book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications.
Now in its seventh edition, The Dynamics of Persuasion continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. This book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications.