The Economics of Superstars and Celebrities |
|
| Author:
| Nüesch, Stephan |
| Foreword by:
| Franck, Prof. Egon |
| Series title: | Markt- und Unternehmensentwicklung Markets and Organisations Ser. |
| ISBN: | 978-3-8350-5429-5 |
| Publication Date: | May 2008 |
| Publisher: | Westdeutscher Verlag GmbH
|
| Book Format: | Ebook |
| List Price: | USD $69.99 |
Book Description:
|
Stephan Nüesch investigates the driving forces of superstar and celebrity emergence, the efficiency of superstar salaries in professional sports, and the star attraction of superstars and celebrities both in sports and in the media. The author provides an economic theory of very famous but trivial celebrities.
Stephan Nüesch investigates the driving forces of superstar and celebrity emergence, the efficiency of superstar salaries in professional sports, and the star attraction of superstars and celebrities both in sports and in the media. The author provides an economic theory of very famous but trivial celebrities.