The Education of a Design Writer |
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Author:
| Heller, Steven Heintz, Molly |
ISBN: | 978-1-62153-842-4 |
Publication Date: | Mar 2025 |
Publisher: | Skyhorse Publishing Company, Incorporated
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Imprint: | Allworth Press |
Book Format: | Ebook |
List Price: | Contact Supplier contact
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Book Description:
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From author and design expert Steven Heller, a guide to critiquing, explaining, and interpreting a piece of design for all who practice and observe it Writing is designing, and writers are designers. Different writing styles--made up of words and phrases--are just as important in describing a physical or virtual designed work as color, texture, and material form. The design writer must make the prose as necessary and exciting to read as a designed object--from...
More Description From author and design expert Steven Heller, a guide to critiquing, explaining, and interpreting a piece of design for all who practice and observe it Writing is designing, and writers are designers. Different writing styles--made up of words and phrases--are just as important in describing a physical or virtual designed work as color, texture, and material form. The design writer must make the prose as necessary and exciting to read as a designed object--from the simplest business card or product packaging to the grandest monument--must be to see and to use.
This book covers how and what to write when critiquing, explaining, discovering, introducing, and interpreting a piece of design. It is for the student or the expert, the novice or the professional, who seeks to best communicate with audiences. Examples of writing include a range of styles and disciplines, from journalism, scholarship, criticism, and business--by the expert, for the layman--for publication in books, magazines, blogs, catalogs, and manuals.
Contents include the following:
- Writing Is Design
- Design Needs Words
- Forms of Expression
- Addressing an Audience
- Jargon, Pro and Con
- Writing on Graphic, Digital, Information, Typographic, and Product Designs
- Examples of Good Design Writing
- and much more!
Explaining design means being design literate and literacy means writing intelligibly and creatively. This book covers it all, for and through those who practice and observe design.