The Ends Game How Smart Companies Stop Selling Products and Start Delivering Value |
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| Author:
| Bertini, Marco
Koenigsberg, Oded |
| Series title: | Management on the Cutting Edge Ser. |
| ISBN: | 978-0-262-54277-7 |
| Publication Date: | Jan 2022 |
| Publisher: | MIT Press
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| Book Format: | Paperback |
| List Price: | USD $19.95 |
Book Description:
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How some firms are rewriting the rules of commerce by pursuing "ends"--actual outcomes--rather than selling "means"--their products and services. Would you rather pay for health care or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In
The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce- instead of selling the...
More Description How some firms are rewriting the rules of commerce by pursuing "ends"--actual outcomes--rather than selling "means"--their products and services.
Would you rather pay for health care or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce- instead of selling the "means" (products and services), they adopt innovative revenue models to pursue the "ends" (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.