The Entrepreneur's Journey From Dreaming to Doing |
|
| Author:
| Poor, Gene
Heiligman, Rodney |
| ISBN: | 978-0-9767912-0-1 |
| Publication Date: | Jul 2005 |
| Publisher: | Hyperformance Inc
|
| Book Format: | Paperback |
| List Price: | USD $19.95 |
Book Description:
|
Finally - a book for aspiring entrepreneurs by two seasoned entrepreneurs. Gene Poor and Rodney Heiligmann have been involved in six personal business start-ups and dozens of new venture creations throughout the world in their collective 50 years of business experience. The Entrepreneur's Journey is a no-nonsense approach to entrepreneurship. The author's simplify the process of going from idea generation through market analysis to preparation of a business plan while emphasizing...
More DescriptionFinally - a book for aspiring entrepreneurs by two seasoned entrepreneurs. Gene Poor and Rodney Heiligmann have been involved in six personal business start-ups and dozens of new venture creations throughout the world in their collective 50 years of business experience. The Entrepreneur's Journey is a no-nonsense approach to entrepreneurship. The author's simplify the process of going from idea generation through market analysis to preparation of a business plan while emphasizing differentation, niche marketing, positioning, strategy, and margins.