The Evolutionary Bases of Consumption |
|
| Author:
| Saad, Gad |
| Series title: | Marketing and Consumer Psychology Ser. |
| ISBN: | 978-0-8058-5149-6 |
| Publication Date: | Feb 2007 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Psychology Press |
| Book Format: | Hardback |
| List Price: | USD $185.00 |
Book Description:
|
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a cap
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a cap