The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model |
|
| Author:
| Shin, Kwang-Yong |
| Series title: | SpringerBriefs in Business Ser. |
| ISBN: | 978-3-642-38091-4 |
| Publication Date: | Jun 2013 |
| Publisher: | Springer
|
| Book Format: | Ebook |
| List Price: | USD $49.99 |
Book Description:
|
Using domestic and foreign research results, this book first reviews key elements of the basic theory of Integrated Marketing Communications. Second, as dictated by the characteristics of each organization, it provides a variety of IMC organization structures.
Using domestic and foreign research results, this book first reviews key elements of the basic theory of Integrated Marketing Communications. Second, as dictated by the characteristics of each organization, it provides a variety of IMC organization structures.