The Experimentation Field Book A Step-By-Step Project Guide |
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Author:
| Liedtka, Jeanne Chen, Elizabeth Foley, Natalie Kester, David |
ISBN: | 978-0-231-21417-9 |
Publication Date: | Feb 2024 |
Publisher: | Columbia University Press
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Imprint: | Columbia Business School Publishing |
Book Format: | Paperback |
List Price: | USD $28.00 |
Book Description:
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This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.
This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.