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The Fall of Advertising and the Rise of PR
The Fall of Advertising and the Rise of PR
(
)
Author:
Ries, Al
Ries, Laura
ISBN:
978-0-06-051659-8
Publication Date:
Oct 2002
Publisher:
HarperCollins Publishers
Book Format:
Ebook
List Price:
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Book Details
Detailed Subjects:
Business & Economics / Advertising & Promotion
Business & Economics / Public Relations
Reference / Consumer Guides
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