The Food Industry Wars Marketing Triumphs and Blunders |
|
| Author:
| Mazze, Edward M.
Michman, Ronald D. |
| ISBN: | 978-1-56720-111-6 |
| Publication Date: | Jun 1998 |
| Publisher: | Bloomsbury Publishing USA
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| Imprint: | Praeger |
| Book Format: | Hardback |
| List Price: | USD $95.00 |
Book Description:
|
An analysis of the variables that can make or break marketers in the food industry, and a useful lesson on how to distinguish one from another.
An analysis of the variables that can make or break marketers in the food industry, and a useful lesson on how to distinguish one from another.