The Forever Transaction How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave |
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| Author:
| Baxter, Robbie Kellman |
| Narrated by:
| Miller, Caroline |
| ISBN: | 978-1-63929-207-3 |
| Publication Date: | Mar 2020 |
| Publisher: | McGraw Hill-Ascent Audio
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| Book Format: | Downloadable audio file |
| List Price: | USD $19.99 |
Book Description:
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay-and if you want to compete for the long run, you need to join it.Strategy consultant Robbie Kellman Baxter has...
More DescriptionDevelop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay-and if you want to compete for the long run, you need to join it.Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers-and are keeping them coming back. You'll