The Franchise Era Managing Media in the Digital Economy |
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| Editor:
| Fleury, James
Hartzheim, Bryan Hikari
Mamber, Stephen |
| Series title: | Traditions in American Cinema Ser. |
| ISBN: | 978-1-4744-1922-2 |
| Publication Date: | May 2019 |
| Publisher: | Edinburgh University Press
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| Book Format: | Hardback |
| List Price: | USD $110.00 |
Book Description:
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As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new...
More DescriptionAs Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.