The Franchise Era Managing Media in the Digital Economy |
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| Editor:
| Fleury, James
Hartzheim, Bryan Hikari
Mamber, Stephen |
| Series title: | Traditions in American Cinema Ser. |
| ISBN: | 978-1-4744-1922-2 |
| Publication Date: | Apr 2019 |
| Publisher: | Edinburgh University Press
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| Book Format: | Hardback |
| List Price: | USD $125.00 |
Book Description:
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Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.