The Fundamentals of Branding |
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Author:
| Davies, Melissa Davis, Melissa |
ISBN: | 978-1-282-44069-2 |
Publication Date: | Jan 2009 |
Publisher: | AVA Publishing
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Book Format: | Ebook |
List Price: | USD $36.60 |
Book Description:
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The Fundamentals of Branding introduces readers to the basic principles behind the creation and development of successful brands.Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book offers an overview of the foundations of building, developing and maintaining brands. The Fundamentals of Branding is designed to give readers a broad understanding of the key stages and methodologies adopted in the brand development process,...
More DescriptionThe Fundamentals of Branding introduces readers to the basic principles behind the creation and development of successful brands.Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book offers an overview of the foundations of building, developing and maintaining brands. The Fundamentals of Branding is designed to give readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with major industry professionals.