The Fundamentals of Creative Advertising |
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| Author:
| Burtenshaw, Ken
Mahon, Nik
Barfoot, Caroline |
| ISBN: | 978-1-283-42610-7 |
| Publication Date: | Jan 2011 |
| Publisher: | AVA Publishing
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| Book Format: | Ebook |
| List Price: | USD $36.60 |
Book Description:
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The Fundamentals of Creative Advertising (second edition) explores the key elements of creative advertising, from the initial planning stages to the production and execution of some of the world's most successful advertising strategies. The book takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The second edition has been completely restructured and updated, with new material such as interviews with leading...
More DescriptionThe Fundamentals of Creative Advertising (second edition) explores the key elements of creative advertising, from the initial planning stages to the production and execution of some of the world's most successful advertising strategies. The book takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The second edition has been completely restructured and updated, with new material such as interviews with leading professionals from the advertising indistry. Reflecting changes in the industry over recent years, it includes sections on integrated advertising campaigns and the growth of digital media.