The Fundamentals of Creative Advertising |
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| Author:
| Burtenshaw, Ken
Mahon, Nik |
| Series title: | Fundamentals Ser. |
| ISBN: | 978-2-940439-91-1 |
| Publication Date: | Dec 2006 |
| Publisher: | Bloomsbury Publishing Plc
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| Imprint: | AVA Academia |
| Book Format: | Ebook |
| List Price: | USD $26.07 |
Book Description:
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Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy.
The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns
. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative...
More DescriptionAdvertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.