The Fundamentals of Design Management |
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Author:
| Best, Kathryn |
ISBN: | 978-1-282-57564-6 |
Publication Date: | Jan 2010 |
Publisher: | AVA Publishing
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Book Format: | Ebook |
List Price: | USD $36.60 |
Book Description:
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The Fundamentals of Design Management is a comprehensive guide to managing the people, projects, processes and procedures behind the design of our everyday products, services, environments and experiences.This title emphasises the inter-disciplinary nature of design management, and as such is of relevance to those from a number of backgrounds: art and design, business, marketing or media. It explicitly places the principles and processes of design within the context of a business or...
More DescriptionThe Fundamentals of Design Management is a comprehensive guide to managing the people, projects, processes and procedures behind the design of our everyday products, services, environments and experiences.This title emphasises the inter-disciplinary nature of design management, and as such is of relevance to those from a number of backgrounds: art and design, business, marketing or media. It explicitly places the principles and processes of design within the context of a business or enterprise.The Fundamentals of Design Management considers the process of managing design through the experiences of a range of design practitioners and industry experts.