The Future of Pharma Evolutionary Threats and Opportunitie |
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| Author:
| Smith, Brian D. |
| ISBN: | 978-1-4094-3032-2 |
| Publication Date: | Jul 2011 |
| Publisher: | Ashgate Publishing, Limited
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| Imprint: | Gower Publishing Company, Limited |
| Book Format: | Ebook |
| List Price: | USD $124.95 |
Book Description:
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The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super-efficient processes, supply chains and operations; and closer customer relations...
More DescriptionThe Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super-efficient processes, supply chains and operations; and closer customer relations and increasingly tailored health services.