The Global Brand How to Create and Develop Lasting Brand Value in the World Market |
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| Author:
| Hollis, Nigel |
| ISBN: | 978-0-230-61541-0 |
| Publication Date: | Sep 2008 |
| Publisher: | St. Martin's Press
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| Book Format: | Ebook |
| List Price: | Contact Supplier contact
Contact Supplier contact
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Book Description:
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A top executive at one of the world's leading marketing firms, shows how to strengthen global brands.
A top executive at one of the world's leading marketing firms, shows how to strengthen global brands.