The Global Corporate Brand Book |
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| Author:
| Morley, Michael |
| ISBN: | 978-0-230-24044-5 |
| Publication Date: | Jun 2009 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Ebook |
| List Price: | Contact Supplier contact
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Book Description:
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The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.