The Global Marketing Imperative

Positioning Your Company for the New World of Business

(

)

Author:

Editor:

Knudsen, Anne

ISBN:

978-0-8442-3550-9

Publication Date:

Feb 1995

Publisher:

McGraw-Hill/Contemporary

Imprint:

N T C Business Books

Book Format:

Hardback

List Price:

USD $27.95

Book Details

Pages:	304
Detailed Subjects:	Business & Economics / Exports & Imports Business & Economics / International / General
Physical Dimensions (W X L X H):	6.33 x 9.3 x 1.09 Inches
Book Weight:	1.54 Pounds

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