The Golden Age of Data Media Analytics in Study and Practice |
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| Editor:
| Grady, Don |
| Series title: | Electronic Media Research Ser. |
| ISBN: | 978-0-367-22791-3 |
| Publication Date: | Nov 2019 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $190.00 |
Book Description:
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This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences, and more.
This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences, and more.