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The Great American Blow-Up
Puffery in Advertising and Selling
The Great American Blow-Up
(
)
Author:
Preston, Ivan L.
ISBN:
978-0-299-06730-4
Publication Date:
Apr 1977
Publisher:
University of Wisconsin Press
Book Format:
Hardback
List Price:
USD $32.50USD $32.50
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Book Details
Pages:
368
Detailed Subjects:
Business & Economics / Sales & Selling / General
Business & Economics / Advertising & Promotion
Physical Dimensions
(W X L X H)
:
5.85 x 8.97 Inches
Book Weight:
1.148 Pounds
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