The Grocers The Rise and Rise of the Supermarket Chains |
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| Author:
| Seth, Andrew
Randall, Geoffrey |
| ISBN: | 978-0-7494-2191-5 |
| Publication Date: | Oct 1999 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Hardback |
| List Price: | USD $30.00 |
Book Description:
|
Grocers is an in-depth examination of the rise of the major supermarkets. The authors assert that retailers, managers and students can all learn from the trailblazing companies which have led the way in the area of competencies, competitive strategies, marketing, internationalization and customer service.
Grocers is an in-depth examination of the rise of the major supermarkets. The authors assert that retailers, managers and students can all learn from the trailblazing companies which have led the way in the area of competencies, competitive strategies, marketing, internationalization and customer service.