The Handbook of Market Intelligence Understand, Compete and Grow in Global Markets |
|
| Author:
| Hirvensalo, Irmeli
Vaarnas, Markko
Hedin, Hans |
| ISBN: | 978-1-119-99364-3 |
| Publication Date: | Nov 2011 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $75.00 |
Book Description:
|
Product Description
This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies.
Product Description
This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies.