The Handbook of Organic and Fair Trade Food Marketing |
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| Editor:
| Wright, Simon
McCrea, Diane |
| ISBN: | 978-1-4051-5058-3 |
| Publication Date: | Jun 2008 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley-Blackwell |
| Book Format: | Hardback |
| List Price: | USD $295.95 |
Book Description:
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The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals.
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals.