The Hidden Treasures of Businesses Discover the Incredible Potential of Intangible Assets |
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| Author:
| Evgenidis, Ioannis |
| ISBN: | 979-8-7068-1849-4 |
| Publication Date: | Mar 2021 |
| Publisher: | Independently Published
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| Book Format: | Paperback |
| List Price: | USD $19.50 |
Book Description:
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If the dream of becoming a successful business professional is inside you, do not hesitate... This is the perfect book for you!
It is not a technical manual based on IFRS or other accounting standards. The author approaches the topic of intangible assets and the increase of business value, with a clear purpose and a linguistic ability that holds the reader`s attention. Whether one is a beginner in the field of business, or has been well-versed in the topic for many...
More Description
If the dream of becoming a successful business professional is inside you, do not hesitate... This is the perfect book for you!
It is not a technical manual based on IFRS or other accounting standards. The author approaches the topic of intangible assets and the increase of business value, with a clear purpose and a linguistic ability that holds the reader`s attention. Whether one is a beginner in the field of business, or has been well-versed in the topic for many years, whether one is an employee, a college student, a freelancer or a consultant, this book has something for everyone!
It describes through simple, daily actions, how each business can increase value, creating the following benefits:
- Improving its negotiating position,
- Higher valuation for owner and shareholders,
- Attract investors,
- Upgrading the jobs it provides to its employees,
- Retire in style,
- New business development ideas,
- Ability to liquidate assets in order to utilize other functions,
- Easier financing, etc...
"The Hidden Treasures of Businesses" is a brilliant guide for the methods by which intangible assets can lead to competitive advantages. Readers will learn how to use hidden assets such as brands, patents, innovations, copyrights, culture, partnerships, customer's lists, licenses, contracts, software and more to their advantage!
In a world where competition is the norm, expanding knowledge on such issues is vital... Just ask yourself: "has my plan taken my company to where I want it to be?", if the answer is "no" then it is time for you to turn the steering wheel in a different direction and look for intangible assets because, as the author suggests, they could be the kind of boost that you are looking for... Enjoy!