The Human Brand |
|
| Author:
| Malone, Chris
Fiske, Susan T. |
| Narrated by:
| Runnette, Sean |
| ISBN: | 978-1-62231-296-2 |
| Publication Date: | Oct 2013 |
| Publisher: | HighBridge Company
|
| Book Format: | CD-Audio |
| List Price: | USD $26.95 |
Book Description:
|
Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?
Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?