The INSEAD-Wharton Alliance on Globalizing Strategies for Building Successful Global Businesses |
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| Editor:
| Gatignon, Hubert
Kimberly, John R. |
| As told to:
| Gunther, Robert E. |
| ISBN: | 978-0-511-52209-3 |
| Publication Date: | Jan 2010 |
| Publisher: | Cambridge University Press
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| Book Format: | Digital download and online |
| List Price: | USD $225.00 |
Book Description:
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The INSEAD-Wharton Alliance examines the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts from both INSEAD and Wharton, it offers a timely, non-partisan treatment of these increasingly important issues.
The INSEAD-Wharton Alliance examines the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts from both INSEAD and Wharton, it offers a timely, non-partisan treatment of these increasingly important issues.