The INSEAD-Wharton Alliance on Globalizing Strategies for Building Successful Global Businesses |
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| Editor:
| Gatignon, Hubert
Kimberly, John R. |
| As told to:
| Gunther, Robert |
| ISBN: | 978-0-521-83571-8 |
| Publication Date: | Sep 2004 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | USD $65.99 |
Book Description:
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The INSEAD-Wharton Alliance examines the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts from both INSEAD and Wharton, it offers a timely, non-partisan treatment of these increasingly important issues.
The INSEAD-Wharton Alliance examines the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts from both INSEAD and Wharton, it offers a timely, non-partisan treatment of these increasingly important issues.